Sign the Pledge Against Distracted Driving
Help us make Jersey's roads a safer place by signing the Plymouth Rock Pledge Against Distracted Driving.
By taking the Pledge, you are committing to stay focused on the road 100% of the time you are behind the wheel. You will refrain from cell phone usage or any other activities that divert your attention.
Your friends and family will be grateful for your taking the Pledge, and we know you’d appreciate the same from your loved ones—so join the fight and spread the word!
Distracted Driving by the Numbers
In 2012, the National Highway Traffic Safety Administration reported 3,328 deaths caused by distracted driving. To better understand the behavior of New Jersey drivers on the road, Plymouth Rock has commissioned a series of studies revealing the need for increased awareness of the dangers of distracted driving:
- 50 percent of passengers polled reported asking a driver to stop texting in a New Jersey distracted driving study published in the spring of 2013. Clearly, a portion of drivers polled showed awareness of the dangers of distracted driving, and a movement was brewing.
- 95 percent of drivers between the ages of 17 and 25 reported regular use of seat belts in a fall 2013 study. While the study contained this good news, its analysis of the driving behavior of the group known as “Digital Natives” also revealed widespread cell phone usage and other forms of distracted driving behavior. The success in the widespread adoption of seat belt usage inspired us to facilitate a similar cultural shift away from distracted driving habits.
- 32,000+ people signed our Pledge Against Distracted Driving at the time we set the Guinness World Records® title for Most Pledges to a Safety Campaign during April’s Distracted Driving Awareness Month in 2014.
- 55 percent of New Jersey drivers polled in a follow-up study coinciding with Distracted Driving Awareness Month and our world record reported parking safely before texting—more than double the 27 percent who practiced this safe and legal alternative to texting while driving in 2013.
While we appear to be moving in the right direction, there is still work to do. Additional findings of the latest study included nearly 60 percent of those polled in New Jersey reporting to have witnessed other drivers texting with passengers in the car, 26 percent admitting to texting behind the wheel, and over 50 percent of those texters confessing to texting while driving at least weekly over the past six months. A cultural change in driving behavior is hard work and takes time—and we intend to work hard on raising awareness over the long haul.
You can help in the fight against distracted driving by continuing to urge your friends and family to sign the Pledge!
Proud Sponsor of PADD
Plymouth Rock is proud to support Nikki’s Foundation - People Against Distracted Driving (PADD). This non-profit group was founded in memory of Nikki Kellenyi, who tragically died in an auto accident in 2012 at the age of 18. Nikki was a National Honor Society student from Washington Township, NJ. PADD has spearheaded the advancement of Nikki’s Law, a bill that authorized legislation to erect signage warning motorists that text messaging while driving is prohibited under state law.
Get your free quote online or find a local agent and if you have any questions about our fight against distracted driving you can visit our contact us page or call 800-516-9242.